Expansion of Coca-Cola Bottling Companies
The term “glocaliztion” is best represented by Coca-Cola’s bottling plants because “the Coca-Cola Company’s bottling partners are local companies in the countries while some are independent others are partially owned" (Stevens). The Coca-Cola Company localizes by contracting with these local companies in accordance to The Code of Business Conduct and Procedural Guidelines. Beyond these guidelines they are required to follow Coca-Cola Mission Statement:
In addition to localizing the production and distribution of Coca-Cola, the company also conforms the product to the local palate. For example, in Mexico the Coca-Cola's sweetener is natural cane sugar while in the United States it contains high-fructose corn syrup.
Coca-Cola Bottling Companies can be found in the following countries:
The United States of America, Argentina, Armenia, Australia, Austria, Bahrain, Brazil, Cameroon, Canada, Chile, China, Colombia, Ecuador, New Zealand, Fiji, Tahiti, Samoa, Finland, France, Georgia, Germany, Ghana, Great Britain, Hellas (Greece), Hungary, India, Indonesia, Israel, Italy, Japan, Jordan, Kazakhstan, Korea, Kuwait, Kyrgyzstan, Lebanon, Macau, Malaysia, Mexico, Morocco, The Netherlands, Nigeria, Norway, Oman, Pakistan, Peru, Philippines, Poland, Qatar, Russia, Saudi Arabia, Singapore, Slovakia, Spain, Sri Lanka, Switzerland, Taiwan, Thailand, Tunisia, Turkey, United Arab Emirates (UAE), Uzbekistan, Venezuela, Vietnam it, West Bank-Gaza, Yemen, Zimbabwe
(Stevens)
- to refresh the world, in body, and spirit
- to imporve moments of optimism through our brands and our actions
- to create value and make a difference everywhere we engage
In addition to localizing the production and distribution of Coca-Cola, the company also conforms the product to the local palate. For example, in Mexico the Coca-Cola's sweetener is natural cane sugar while in the United States it contains high-fructose corn syrup.
Coca-Cola Bottling Companies can be found in the following countries:
The United States of America, Argentina, Armenia, Australia, Austria, Bahrain, Brazil, Cameroon, Canada, Chile, China, Colombia, Ecuador, New Zealand, Fiji, Tahiti, Samoa, Finland, France, Georgia, Germany, Ghana, Great Britain, Hellas (Greece), Hungary, India, Indonesia, Israel, Italy, Japan, Jordan, Kazakhstan, Korea, Kuwait, Kyrgyzstan, Lebanon, Macau, Malaysia, Mexico, Morocco, The Netherlands, Nigeria, Norway, Oman, Pakistan, Peru, Philippines, Poland, Qatar, Russia, Saudi Arabia, Singapore, Slovakia, Spain, Sri Lanka, Switzerland, Taiwan, Thailand, Tunisia, Turkey, United Arab Emirates (UAE), Uzbekistan, Venezuela, Vietnam it, West Bank-Gaza, Yemen, Zimbabwe
(Stevens)