The Evolution of the Coca-Cola Logo
Coca-Cola gained brand name recognition through their creative and familiar logo. John S. Pemberton’s accountant Frank Robinson coined the name Coca- Cola believing the two C’s would look great in advertising and created the logo in his own penmanship. Through the years Coke has retained its classic penmanship of Coca-Cola written in Spencerian script but has had subtle changes over time. In the timeline below it highlights the evolution of Coca-Cola’s logo gradually to the company and its desired consumers by retaining to its earlier designs. (125 Years of Sharing Happiness) (125 Years of Cocaâ Cola Logos)